Role Play with Dolls
When designing products for playing with dolls, I give a lot of thought to how important this kind of play is for children in terms of working with feelings and learning about empathy. Playing with dolls allows the children to take on the role of parent and to take care of the doll as if it were a real baby. That is why our doll accessory products should incite children to wash the doll, change its nappies, feed it and tuck it up in bed etc. just as they see adults taking care of them or their younger siblings. The accessories should resemble the very items mum and dad use to wash, dress and nurse a baby.
Kitchen role play
Another very common kind of role play is playing in the kitchen, where the child pretends to cook and bake, and serve food for their doll, their mum and dad, or friends. When designing products for this kind of play, I also base them on children’s everyday lives and the products they are familiar with. Wooden fruit and vegetables must be the same colour and shape as real products, and milk, bread and cold cuts must also be easily recognisable. Thereby, the toy food supports role play, in which a child wants to imitate the mother and father’s behaviour in the context of cooking and baking.
Other Products for Role-Playing Games
Playing with dolls and kitchens is not the only kind of role play children get involved in. That is why it has been important for me as a product designer at ASTRUP Group to think out of the box. Naturally, we also have wooden tools for the young handyman or woman, makeup, hairdressing sets and capes for playing princess and a range of hobbyhorses and accessories for wonderful role play with horses.
Every day I think about new products for playing, especially role playing, and there are many amazing products in the pipeline. Keep up to date on www.mamamemo.com
, where we launch all our new products.”