BlackbyASTRUP Hobby Horse with Glitter accessories and a girl touching it
The byASTRUP® assortment is a Danish brand with a passion for creating unique, creative, high-quality products for a Nordic-style children´s universe. Explore byASTRUP® Hobby Horses, Cuddle Ponys and Plush Animals.
Our MAMAMEMO® brand is your guarantee for developing, fun and colorful toys in high quality and unique design for the joy and benefit of all play children. View play pretend food, toy kitchen modules, cute dolls and much more.

byASTRUP / ASTRUP Group

byASTRUP® - Danish toys in nordic design
byASTRUP® is a premium Danish brand created by ASTRUP Group A/S. We specialize in beautifully designed toys, accessories, and interior items for children, combining timeless Nordic aesthetics with meaningful play. Our collection includes popular items such as Hobby Horses, soft Cuddle Ponies, and calming Plush Animals. Each byASTRUP® product is crafted with care, using high-quality wood and fabric materials. Our goal is to inspire creativity, encourage imaginative play, and bring joy to children's everyday lives. Designed in elegant, muted tones, our toys seamlessly fit into any modern family home. byASTRUP®  is more than just toys - it is a carefully curated universe that supports child development while delivering aesthetic value and emotional comfort.
 
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MAMAMEMO / ASTRUP Group

MAMAMEMO® - Wooden play pretend toys
At MAMAMEMO®, we are passionate about designing fun, educational toys that spark imagination and support child development. Our Danish-designed toys are made to delight and inspire both girls and boys - always with a strong focus on quality and safety. We are best known for our high-quality wooden play kitchens and pretend toy food, loved by children and trusted by parents worldwide. But MAMAMEMO® is much more than that. Our range also includes wooden tools and workbenches, perfect for curious little builders. Encouraging outdoor play, we offer mudkitchens, wooden magnifiers, and bug houses - designed to bring creativity into nature. For children who love playing with dolls, we create adorable doll clothes, carrycots, care bags, doll prams, and buggies. When you choose a MAMAMEMO® toy, you're choosing high play value, thoughtful design, and a commitment to child-safe materials and durability.
 
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Larsen Puzzles are designed and produced in Norway. Explore now.
All children love dressing up and role playing with other children. Even a simple costume can spark the imagination, enabling a child to be the person or animal they want to be.
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