The cuddle cloth can be a good friend to take on a trip, helping to provide security and comfort. It often accompanies a child for many years, with the child and the cuddle cloth creating memories. The byASTRUP® cuddle cloth has been tested, so can be used by children from the age of 0+ months. This means that, from an early stage, the delicate cloth will help the child build up a sense of security.
Later, when the child has started playing role-playing games with dolls/ teddy bears, they can use the cuddle cloth and pass on the sense of joy and security to dolls and teddy bears, so they can also sleep safe and sound. The cuddle cloth is a perfect gift for any new-born baby, since it can accompany them for many years afterwards – even when they do not wish to sleep with it anymore, but want to use it to play with. The cuddle cloth has a cat-like head and comes in 5 different colours. That means there is something for everyone.
Our toys are made specifically for learning and entertainment. All our toys comply with current European toy safety regulations and are CE marked.
We want to be part of creating a safe future for our children Global warming, food waste, too much plastic in the natural environment etc. – everyday life is shaped by challenges for all of us. No-one – politicians, companies, organisation or consumers – can solve these challenges alone and ensure a safe future for our children. We all have a shared responsibility – we must stand together and each of us must do our part to help solve these enormous challenges. Small or big – everything we do makes a difference. We can take responsibility and do our part by focusing on and working according to the UN’s 17 Sustainable Development Goals (SDGs), among other initiatives.
ASTRUP Group A / S is a Danish company that in close collaboration with our suppliers designs and produces quality toys with high educational content. Our own MAMAMEMO® and byASTRUP® brands are your guarantee for developing, fun and colorful toys in high quality and unique design for the joy and benefit of all children.