Children emulate parents, and they have probably seen their parents carrying around a baby in a harness, sling or baby wrap. The byASTRUP® sling enables your child to carry around their teddy bear or doll. That means the child’s hands are free for playing while the doll lies safely in the sling with a wonderful feeling of intimacy and security. With no zip or buttons, it is incredibly easy for a child to operate the sling. Simply place the doll/teddy bear in the sling, place the sling around your back and start playing. The byASTRUP® sling features an elegant design and is made of exquisite corduroy. It matches the doll’s carrycot and nursery bag in the same range.
Our toys are made specifically for learning and entertainment. All our toys comply with current European toy safety regulations and are CE marked.
We want to be part of creating a safe future for our children Global warming, food waste, too much plastic in the natural environment etc. – everyday life is shaped by challenges for all of us. No-one – politicians, companies, organisation or consumers – can solve these challenges alone and ensure a safe future for our children. We all have a shared responsibility – we must stand together and each of us must do our part to help solve these enormous challenges. Small or big – everything we do makes a difference. We can take responsibility and do our part by focusing on and working according to the UN’s 17 Sustainable Development Goals (SDGs), among other initiatives.
ASTRUP Group A / S is a Danish company that in close collaboration with our suppliers designs and produces quality toys with high educational content. Our own MAMAMEMO® and byASTRUP® brands are your guarantee for developing, fun and colorful toys in high quality and unique design for the joy and benefit of all children.