Become a retail resell partner for premium scandinavian toy brands
Become an ASTRUP Group reseller
Become a reseller of premium scandinavian toy brands
ASTRUP Group is a Danish supplier of premium Scandinavian toy brands for retailers, distributors and e-commerce businesses worldwide. Our portfolio includes award-winning hobby horses, wooden toys, role-play products and educational toys designed with a focus on quality, creativity and Scandinavian design traditions.
Whether you operate a toy store, gift shop, children's boutique, concept store or distribution business, we offer attractive wholesale opportunities and dedicated support to help grow your business.
Become a Reseller
Whether you operate a toy store, gift shop, children's boutique, concept store or distribution business, we offer attractive wholesale opportunities and dedicated support to help grow your business.
Become a Reseller
Why retailers choose scandinavian toy brands
Scandinavian toy brands are recognised worldwide for their timeless design, high quality standards and focus on meaningful play. At ASTRUP Group, we combine these values with innovative product development to create collections that appeal to modern families, educators and gift buyers.
Retailers choose Scandinavian toy brands because they offer more than just products. They offer stories, craftsmanship and design traditions that help stores differentiate themselves in a competitive market. From hobby horses and role-play toys to wooden toys and educational products, our collections are developed to inspire creativity while delivering strong retail appeal.
For retailers and distributors, this means access to premium toy concepts that align with growing consumer demand for quality, durability and imaginative play experiences.
Retailers choose Scandinavian toy brands because they offer more than just products. They offer stories, craftsmanship and design traditions that help stores differentiate themselves in a competitive market. From hobby horses and role-play toys to wooden toys and educational products, our collections are developed to inspire creativity while delivering strong retail appeal.
For retailers and distributors, this means access to premium toy concepts that align with growing consumer demand for quality, durability and imaginative play experiences.
Wholesale toy supplier for retailers, e-commerce and distributors
ASTRUP Group partners with retailers, distributors and e-commerce businesses looking for distinctive toy brands with international appeal. As a wholesale toy supplier, we support businesses across multiple markets with carefully curated collections, professional product presentation and dedicated customer support.
Whether you operate an independent toy store, a children's boutique, a gift shop, a concept store or a national distribution business, our goal is to help you offer products that stand out and create value for your customers.
Our wholesale programme provides access to established Scandinavian toy brands, new product launches, marketing materials and ongoing support designed to help our partners grow their business.
byASTRUP®
byASTRUP® is known for its premium hobby horses, creative toys and open-ended play products.
The collection combines Scandinavian design with a strong focus on creativity, movement and role play.
The collection combines Scandinavian design with a strong focus on creativity, movement and role play.
MAMAMEMO®
MAMAMEMO® offers beautifully designed wooden toys and role-play products that encourage learning through play.
The collection includes toy kitchens, play food, market stands and educational products that support children's development and imagination.
The collection includes toy kitchens, play food, market stands and educational products that support children's development and imagination.
Private label
In addition to our own brands, ASTRUP Group collaborates with selected partners on private label projects.
Through our extensive supplier network and product development expertise, we help retailers and distributors create unique product concepts tailored to their own brands and market needs.
Through our extensive supplier network and product development expertise, we help retailers and distributors create unique product concepts tailored to their own brands and market needs.
Product categories
Hobby horses
One of our strongest and most recognised categories, offering hobby horses, riding equipment and accessories for imaginative and active play.
Wooden toys
Scandinavian-inspired wooden toys developed with a focus on quality, durability and timeless design.
Role play toys
Products designed to encourage creativity, social interaction and storytelling through imaginative role play.
Educational toys
Toy concepts that support learning, development and skill-building while keeping play at the centre of the experience.
Doll universe
Beautifully designed dolls and accessories that extend play opportunities and encourage nurturing role play.
Who we work with
ASTRUP Group works with a wide range of retail and distribution partners across international markets.
Our partners include:
Independent toy stores
Children's boutiques
Gift shops
Concept stores
Garden centres
Museum shops
Department stores
E-commerce retailers
National distributors
Whether you are an established retailer or looking to expand your current assortment with premium Scandinavian toy brands, we welcome new partnerships and long-term collaboration.
Interested in becoming a byASTRUP or MAMAMEMO reseller?
We would love to hear from you.
We are always looking to partner with the best resellers from around the world and hope you will join us on our journey to becoming one of the leading brands in children's toys. To apply, simply fill out the form from the link below and we will get back to you shortly.
We often receive a high volume of inquiries, but we always aim to respond within a few days.
Strong partnership
- Regular, non-binding and personal product presentations
- Presentation of new products
- Support with high-quality marketing assets
- Personal customer service - accessible, reliable, solution-oriented.
Meet the team or go to Company information
International distribution opportunities
Through our growing network of distributors and retail partners, ASTRUP Group serves customers across Europe and international markets.
We actively participate in leading trade fairs and industry events, allowing us to stay connected with retailers, distributors and emerging market opportunities.
Our international approach ensures that partners receive professional support, reliable logistics and access to innovative toy collections developed for today's market.
Our international approach ensures that partners receive professional support, reliable logistics and access to innovative toy collections developed for today's market.
Interested in distribution opportunities in your region?
We would be happy to discuss potential partnerships.
We would be happy to discuss potential partnerships.
About ASTRUP Group
Founded in Denmark, ASTRUP Group develops and supplies premium Scandinavian toy brands to retailers, distributors and e-commerce businesses across international markets. With a strong foundation in Nordic design traditions, we create toy collections that combine creativity, quality craftsmanship and imaginative play.
Our portfolio includes the well-established brands byASTRUP® and MAMAMEMO®, offering a wide range of hobby horses, wooden toys, role-play products, doll accessories and educational toys designed to inspire children through meaningful play experiences.
Trusted wholesale partner
As a trusted wholesale partner, ASTRUP Group works closely with toy stores, gift shops, webshops, concept stores and distributors worldwide. In addition to our branded collections, we also support selected partners with private label product development and manufacturing solutions tailored to their market needs.
With a commitment to innovation, product quality and long-term partnerships, ASTRUP Group continues to help retailers and distributors strengthen their assortments with distinctive Scandinavian toy concepts that resonate with modern families and consumers.